Privacy Policy
Last Updated: January 2026
New England Kit ("we," "our," or "us") operates the newenglandkit.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site.
Information We Collect
We collect information you provide directly, including:
- Personal Data: Name, email address, phone number, and other contact details when you submit forms or subscribe to newsletters
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns
We do not intentionally collect sensitive personal data such as health information or special category data.
How We Use Information
We use collected information for:
- Analytics and performance monitoring to understand user behaviour
- Affiliate tracking and commission calculation for partner casinos and betting sites
- Site improvement, personalisation, and user experience enhancement
- Marketing communications (where you have consented)
- Fraud prevention and security purposes
- Compliance with legal obligations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour and site performance (Google Analytics)
- Affiliate Tracking Cookies: Monitor clicks and referrals to partner casinos
- Marketing Cookies: Support targeted advertising campaigns
You can control cookie preferences through your browser settings or our cookie consent banner. Please note that disabling essential cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino and betting affiliate sites. We are not responsible for the privacy practices, content, or policies of third-party websites. We strongly recommend reviewing the privacy policies of any external sites before providing personal information. These partners operate independently and may have different data handling practices.
Your Rights
UK and EU Residents (GDPR): You have the right to:
- Access your personal data
- Rectify inaccurate information
- Request erasure ("right to be forgotten")
- Restrict processing
- Data portability
- Object to processing
- Withdraw consent at any time
US Residents (CCPA): You may have additional rights regarding your personal information, including the right to know, delete, and opt-out of certain data sales.
To exercise your rights, contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Email subscriber data is retained until you unsubscribe
- Analytics data is retained for up to 26 months
- Affiliate tracking data is retained for accounting and compliance purposes (typically 7 years)
You may request deletion of your data at any time, subject to legal requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a data concern, please contact us:
Email: privacy@newenglandkit.co.uk
Website: newenglandkit.co.uk
If you believe we have violated your data protection rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website is for informational purposes only. We do not endorse gambling or betting and encourage responsible gaming. Users must be of legal age and comply with their local jurisdiction's gambling laws.